Our Founder


New Image College of Fine Arts was founded over three decades ago and has come to be a college of fine arts offering career choices in professional acting, teen acting, make-up artistry and esthetics.

Charlotte Dyck initially conceived of New Image as a fashion company and agency focusing on work with women and teens in the development of self-improvement skills. Over the years, and under the following guidance of her daughter, Charie, and Charie’s husband, John Craig, New Image is now one of the most sought after colleges for individuals seeking a path to a new future. The college has continued to change and grow over the years, to meet the demands of an ever changing society, and will follow this course, as it helps people on their particular path. But to truly appreciate all that New Image has to offer, one must become familiar with the source of this inspiration to help others.

Charlotte Dyck is “a ray of sunshine”. Warm, friendly and enthusiastic, she is the smile that melts the day. She loves and cares about people, and this is evident in how she has chosen to live her life. For over forty-two years her whole focus, both career and lifestyle, has been in service of others, in an attempt to make the world a better place: and she has succeeded.

In 1958, at the Briercrest Bible College in Saskatchewan, Charlotte enrolled in a three year theology course on adolescent and child development (ETTA Certified). In those three years she gathered over one-thousand hours of practical experience and training. A portion of these hours involved the summers she worked as a camp counselor to young women and children both in Canada and the United States. With eight to twelve girls to each rustic cabin, and one girl training to be a counselor, Charlotte became both guide and friend to numerous young girls.

Charlotte graduated from Briercrest in 1961, and the path she would follow for the rest of her life was influenced, in part, through these summer experiences as a counselor. It was during these summer seminar workshops that Charlotte first encountered girls who had suffered sexual abuse as children. There was very little information on such abuse at the time, and no direct supervision to help deal with this problem. As a result Charlotte learned on the job while working with these girls. Discussions with her female colleagues did help, and she sought what little reading material there was, but for the most she was on her own.

From this point on Charlotte’s primary focus was on empowering young women and children. She recognized the need for education and information, and so Charlotte travelled in search of answers and found herself spanning the globe, learning from many, and eventually teaching the skills she learned to others.

In 1961 Charlotte and Bill Dyck married, and in the same year they created Youth for Christ, Campus Line and Lifeline: three programs designed to help troubled teens. Charlotte continued to spend her summers directly involved in Lifeline girl’s camp at Echo Island. Here she would direct large rallies where as many as three thousand teens would be gathered to listen to live music. Events like these taught Charlotte how to supervise a number of counselors and reach people on a large scale. Coupled with a combination of counseling and courses focused on life skills education, Charlotte helped young women learn about themselves, heal themselves, and help other heal as well. One of the more successful ways Charlotte did this was by designing programs that could be taught to others by her graduating students. In 1965 Charlotte established the Big Sister Program in Winnipeg, Manitoba, where she recruited, trained, and supervised big sisters from prairie colleges and universities. In the Lifeline program, Charlotte’s focus was on helping young women who were in trouble with the law. At Marymound Home for Girls, a correctional institution, Charlotte ran a program directed to help troubled teens, a group once mistakenly called juvenile delinquents. She expanded her work into Alberta during this time in a supervisory capacity at Frontier Lodge Summer Camps.

All through the early 70’s, Charlotte Dyck was a sought after speaker. She appeared at Teacher’s Professional Development Days, conferences, retreats, workshops, and numerous Women’s clubs. The Youth for Christ program ran until 1976, and from 1970 onwards Charlotte has been an associate of the Advisory Board of Briercrest Schools, Saskatchewan. During these six years Charlotte developed a seven week course called Teen Image, a program dealing with self-esteem. She taught this program across the prairies, and in Vancouver’s Trinity Western College, as well as in the United States. Another area Charlotte focused on was the union of marriage. She conducted marriage and personal growth retreats and seminars across Canada, and around the world. She notably worked with university students in Shen Yang, China and pastoral couples in Hyderabad, India.

In 1976, the Dyck family moved to Fresno, California where Charlotte continued her post secondary education. She received her bachelor of arts degree in psychology in 1978 with a 4.0 GPA., and then earned her master’s degree in 1980, specializing in marriage, family, and child counseling at California’s State University, again with a 4.0 GPA. Her training and experience included wardrobe planning, color theory and analysis, figure and line analysis, personality dressing, and self-esteem development. While at university, Charlotte was also a co-youth pastor for Reedley Mennonite Church, and since 1980 Charlotte has been a member of the Evangelical Fellowship of Canada, and has worked extensively with British Columbia’s Council of the Family even though she resided in California at the time.

Following graduation, Charlotte travelled throughout California in search of a more in-depth form of training that dealt with sexual abuse victim counseling. She first completed two twenty-four hour training sessions on sexuality at the California Family Study Foundation in Burbank, California, where sexual abuse trauma was one of the main course components. Charlotte then followed this with training sessions under Jan Frank (author of Door of Hope) and then with Lana Bateman, another author, in a three-day training and supervision seminar.

In 1981 Charlotte and Bill founded Pacific Family Life Counseling Ltd., an agency dealing with family, marriage, and individual issues. Charlotte was both President and attendant therapist. In the same year she somehow found the time to create New Image, a fashion company and agency focusing on work with women and teens in the development of self-improvement skills. Again, Charlotte resided as President, and was also Senior Academic Advisor. It was at New Image where she compiled a workbook and student manual on ‘teen image’, personal style, individual development for women. And on top of this she also developed a thirty-six hour course designed to teach the lay-person counseling techniques.

Her influence even reached beyond the programs she created, and the courses she developed. All through the 1980’s Charlotte worked as a journalist for several publications. She covered the 1980 World Congress on Evangelism in the publication Meeting House, and wrote articles focusing on self-esteem and women in the New Zealand publication’s Herald, and Challenge, and the Melbourne Sun in Australia. She followed this up with a television appearance on Good Morning Melbourne to discuss color psychology and its effects on people. In 1985, Charlotte co-produced three, fifteen-minute fashion segments for Channel 10 in Richmond, British Columbia. In 1987, she wrote a review article entitled “Women on the Go” for the Richmond Review, and then travelled to the Philippines to cover the World Congress on Evangelism in Manila as a Canadian Delegate. Her article covering the event appeared in several magazines, including the Melbourne Herald.

Charlotte worked continually throughout her career to improved her skills and knowledge. In 1990 Charlotte completed the Adult Survivor and Child Sexual Abuse Intervention course provided by the Justice Institute of British Columbia, Canada. She then co-founded PacFamHoldings in 1994, and from 1998 onwards was involved with the B.C. Association of Clinical Counselors. She worked tirelessly, and continued her passionate pursuits into the twenty-first century, where she was both speaker and facilitator at the Banff 2000 Couples Conference in January, 2000. She and Bill were the first Canadian couple to be invited to speak at the Conference in its thirty-two year history. She has also worked closely with the Director of World Relief, Canada between the years 1987-1994.

Charlotte defines herself as “an international speaker and teacher on dysfunction, including sexual abuse”, who has been successful in her attempts to change the world around her by successfully “weaving the principles of successful living into the fabric of daily living with generous doses of humor, which creates the atmosphere and openness of all her listens”.

It is astonishing just how much Charlotte has been able to accomplish in her life so far. She has travelled the world, touched and helped so many, and is a living tribute to how much one person can accomplish when they follow the human instinct to help others.